In 1900, the first Fiat factory opened in corso Dante, in Turin.
The charter of Società Anonima Fabbrica Italiana Automobili Torino or Fiat, was signed on July 11, 1899. Giovanni Agnelli was on the Board of Directors, but quickly distinguished himself as the Company’s innovator. He was determined Fiat would be highly successful and had great strategic vision. Because of these qualities, he became Managing Director of Fiat in 1902.
Fiat has held a leading role in the automotive industry since its inception in 1899, at the dawn of Italian industrialization. From the moment they first appeared on the market, Fiat products, today ranging well beyond automobiles, have been extensively developed and recognized worldwide. Its logo has become a great status symbol due to a history of superior cars, prestige, history and tradition besides in Piedmont, in Italy. 
On the other hand, in 2010 several cars were shown in the gay pride day in Madrid, Spain:
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